Natasa Sokolovich, JD

Executive Director, Telehealth, UPMC; Senior Director, Affiliated Physician Services, UPMC

Natasa Sokolovich, JD, MSHCPM is currently Executive Director, Telehealth and Senior Director, Affiliated Physician Services, UPMC. UPMC, headquartered in Pittsburgh, Pennsylvania is a $16 billion global health care provider with over 80,000 employees, 30 hospitals and over 400 doctors’ offices and outpatient sites. UPMC also maintains its own health insurance services division with over 3.2 million members.

As Executive Director, Telehealth, Sokolovich is responsible for the strategic growth of UPMC’s digital health program. As a leading healthcare provider and insurer, UPMC is committed to implementing innovations in technology to develop new models of care that support the healthcare transition from a “volume to a value” based model. Through the ongoing expansion of multiple use cases and virtual clinical services, the UPMC Telehealth program is ranked as a national leader, facilitating services to both UPMC and non-UPMC organizations.

The UPMC Telehealth initially launched in 2006 with TeleStroke services and quickly expanded to include TelePsychiatry and TeleDermatology visits. UPMC Telehealth services now span multiple locations throughout Pennsylvania, Maryland, Ohio, West Virginia and Minnesota, facilitating care to thousands of patients. UPMC Telehealth offers patients access to world-class clinical care closer to home. Visit volumes continue to exceed double digit, year over year, growth projections. In FY 2018 over 147,000 patients were treated via UPMC telemedicine services.

In 2012, UPMC launched a new model of outpatient care delivery through dedicated, virtual multi-specialty clinics, located in various rural communities. These clinics, branded as UPMC Teleconsult Centers provide patient access to over 37 virtual sub-Specialty services, which were previously not available within the local communities. UPMC Teleconsult centers are currently available at five locations, with over 7000 specialist visits completed through FY 2018.

In 2013, Sokolovich oversaw the launch of UPMC AnywhereCare, one of the first direct to consumer, 24/7/365 days/year, on-line care platforms that integrated the system’s electronic health record and patient portal platforms. UPMC AnywhereCare provides on-demand access to acute care diagnosis and treatment for patients with low acuity conditions. In 2016, the UPMC AnywhereCare platform was further enhanced, offering additional consumer features and access through a native App, via a smart phone or mobile device. UPMC AnywhereCare services are available to patients, regardless of insurance coverage. Over 18,000 patients have successfully utilized UPMC AnywhereCare. As Senior Director, Affiliated Physician Services, Sokolovich leads the UPMC Practice Solutions program, supporting private practice community providers with a number of services, including electronic health record licensing, clinical connectivity and various a la carte options.

Prior to joining UPMC, Sokolovich worked with several leading Pharmaceutical and Biotech Companies, including- Johnson & Johnson, Roche Laboratories, Aventis and Enzon Pharmaceuticals, Inc. Her professional experience includes operations, sales and marketing, management and contracting, as well as strategic planning.

Sokolovich’s education includes a dual major, Bachelor of Science, Magna cum Laude degree from the University of Pittsburgh in Business and Psychology, as well as, a Masters in Healthcare Policy and Management from Carnegie Mellon University’s H. John Heinz III College. Sokolovich also holds a Juris Doctorate degree from the University of Pittsburgh School of Law and is licensed to practice Law in Pennsylvania. She is a member of the Pennsylvania Bar Association and the American Telemedicine Association, where she serves on the Business & Finance Special Interest Group. Born in Slovenia, Sokolovich is fluent in Serbo-Croatian.